Marketing+Rubric!


 * **Tween Marketing Rubric** ||
 * **Criteria** || 3 || 2 || 1 ||
 * **WOW! Moments** || Student successfully included 2 high impact/attention grabbing statements with the power to break through to tween’s preoccupied, muti-tasking brains in the presentation. || Student successfully included 1 high impact/attention grabbing statement with the power to break through tween’s preoccupied, muti-tasking brains in the presentation. || Student failed to include any high impact/attention grabbing statements with the power to break through tween’s preoccupied, muti-tasking brains in the presentation. ||
 * **Content/Takeaway Information** || Student included **both** an electronic link and physical takeaway (bookmark, handout or other related object) in the presentation. || Student included **either** an electronic link **OR** a physical takeaway (bookmark, handout or other related object) in the presentation. || Student failed to include any takeaway information in either an electronic or physical format. ||
 * **Technique** || Student effectively uses good public speaking skills: voice projection, open body language, eye contact, dramatic pauses. || Student attempts good public speaking skills and shows knowledge of and enthusiasm for the topic being presented. || Student delivers a presentation that does not reveal an adequate knowledge of or enthusiasm for the topic and/or does not effectively use good public speaking skills. ||
 * **Encouragement of Active Participation** || Student includes at least 2 opportunities for active tween participation in **either** the presentation **or** the activity/collection/service being promoted in the presentation. || Student includes 1 opportunity for active tween participation in **either** the presentation **or** the activity/collection/service being promoted in the presentation. || There is no mention of opportunities for active tween participation in either the presentation or the activity/collection/service being promoted in the presentation. ||
 * **Use of Social Media** || Student suggests 2 different ways social media (Twitter, FB, MS, website or other) might be incorporated into the activity/collection/service being promoted. || Student suggests at least 1 way social media (Twitter, FB, MS, website or other) might be incorporated into the activity/collection/service being promoted. || Student fails to suggest ways in which social media might be incorporated into the activity/collection/service being promoted. ||
 * **Length** || Presentation is the appropriate length of 2-4 minutes || Presentation nominally exceeds or falls short of the appropriate length of 2-5 minutes || No attention was paid to the length of the presentation. ||